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As usage of messenger channels such as Facebook Messenger and Whatsapp continues to rise smart brands are seeking to establish meaningful connections through these new channels. With messenger automation and chatbots, we are seeing the merging of dark social activity and community management, it is projected that by 2020 over 80% of businesses will have some sort of messenger channel automation in place.
Send targeted messages to the right people at the right time.
Chatbots bring with them many benefits! A striking example of one such benefit is the broadcast messaging function, which allows a business to send notifications to all or specific users directly. Each time a user chats with your page via any messenger channel (Facebook, Whatsapp, etc.), they become a subscriber and are then eligible to receive broadcast messages. On average broadcast messages outperform email messages by up to 400%.
With a messenger chatbot it is now possible to give consumers exactly what they want, where they want it – at scale! Fill up your funnel by allowing consumers to chat with your business directly via your social adverts, Facebook page or website. Messenger bots are proven to significantly increase conversions when compared to traditional and non-conversational marketing channels.
90% of consumers start researching and shopping online but just 15% of sales happen online. Consumers need to ask questions, find inspiration and understand the details before any decision is made. A messenger bot can help solve these problems by making it easy for consumers to access key information on a channel they’re already familiar with.
The vast majority of our day-to-day conversations happen in messaging channels like Facebook Messenger or WhatsApp. Giving consumers easy access to your business on theses messaging channels is key to maintaining high customer satisfaction, brand loyalty and lifetime value.
Why Smart Businesses Are Investing in Chatbots and Messenger Marketing
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Is a messenger chatbot right for my business?
Worldly phrases are frequently mentioned alongside messenger chatbots such as machine learning, natural language processing (NLP) and artificial intelligence (AI). The word “bot” alone can conjure up futuristic images of a looming digital Armageddon.
This has led to a lot of confusion about what exactly chatbots are, where they fit into your business strategy and the barriers to entry businesses may face. Whilst AI and machine learning can bring with them significant benefits your business does not necessarily need such advanced development techniques to reach its desired business objectives.
Many messenger chatbots are complex logic trees, integrated with 3rd party applications. All businesses, big and small can benefit from a messenger bot, it’s simply the next step in the evolution of email marketing and how customers communicate with businesses.
Deep Tech vs Conversational Design
Perception
Deep Tech
70%
Reality
Conversational Design
70%
The Features & Benefits of a Messenger Chatbot
Customer Profiles
All customer interactions are processed and custom attributes stored to help deliver targeted messages and monitor their activity.
Analytics
Answer the tricky questions about engaged, frustrated and retained conversations. Improve your business with advanced conversational analytics.
Relevant Messages
Segment customers based on behaviour and custom attributes so you can deliver messages at the right time, to the right people.
Nurture
Convert cold prospects into hot leads with personalised drip campaigns and chatbot message sequences.
Attraction
Attract user's with fun and helpful content to improve long-term success and brand loyalty.
Support
Resolve customer questions faster for more satisfied customers. On average 47% of questions can be answered using a bot.
Increase Sales
Use AI and custom attributes to identify hot leads and connect them with a rep right away to accelerate your path to conversion.
Acquire
Get more qualified leads on your website and social channels, 24/7 using custom widgets and Facebook Messenger adverts.
More Than Chat
Powerful integrations with third-party applications enable your team to fully automate your workflows.
Connect To Tools You Are Already Using
Our messenger solutions make it easy for you to connect with tools and apps you are already using. Information and data from your messenger conversations can be sent directly to your 3rd party marketing tools. These seamless integrations help improve productivity, improve customer care and boost conversions.
Pop Quiz! 🎉
What Kind Of Marketer Are You?
Just for fun we have a created pop quiz which reveals what type of marketer you really are. Built on Facebook Messenger, the quiz has over 1000 unique results. Discover what type of digital marketer you are now - it only takes a minute.
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