As a business owner, you want to increase your ROI. You want to turn prospects to customers and customers to repeat buyers. But in order to do this, you need to cater to the needs of your customers and offer them what they really want. Your marketing and advertising strategies need to consider the needs of your consumers. And you also need to ensure that you are making use of the best tools available.
Chatbots are one such tool that smart businesses are now investing in. It efficiently caters to your customers’ needs and offers a solution that works better than email marketing and SMS.
Many business owners and entrepreneurs feel like chatbots are for large companies, service businesses, or retailers. The truth is, when designed right with your goals in mind chatbots can cater for all types of business cases across a wide range of spaces.
You just have to ensure that they are built and integrated in such a way that they align with your business goals, offer your customers value, and fit your marketing strategies.
Let’s take a look at how chatbots are being utilized by some of the most innovative companies and organizations in the world.
UNICEF, a prominent international child advocacy nonprofit organization, has employed the use of chatbots on its platform.
The chatbot, known as U-Report, was created to help people living in developing countries speak about what they need most in their communities.
Its main purpose is to gather large scale data by sending out polls on a regular basis to a targeted audience. Once these polls have been sent out, U-reporters (the users) can then add their input. Once complete, UNICEF takes the feedback and uses them to create policy recommendations.
One of the great achievements made by this bot is its impact in Liberia. Teachers were coercing their students into sex in exchange for better grades.
U-report sent out a poll on this issue and 13,000 Liberian students responded to this poll. Approximately 86% of the response agreed that teachers were indeed engaged in this act.
The results prompted UNICEF and Liberia’s Minister of Education to create a project that helped put an end to this practice.
Do you serve the real estate market and you think chatbots won’t work for you? Well, think again.
Everyone marketing a product knows how important lead assignment is. Getting the right leads at the right time in the presence of the right reps can be more challenging than you think.
Roof Ai identifies potential real estate leads on Facebook and interacts with them in such a way that they’ll feel like they’re interacting with a real human.
The bot responds in and helpful, friendly, and conversational tone just like that of a real person.
Depending on the user’s input, the chatbot asks the potential leads to provide it with a little information before automatically transferring them to a sales agent.
This bot makes it easy for real estate marketers to respond to queries immediately. It doesn’t matter whether a sales rep or customer service agent is available to help.
Roof Ai does its job, which can lead to a significant impact in transaction as the bot is always available to answer user queries regardless of the time zone and location.
It also ensures that leads don’t slip through an agent’s fingers as no messages will be missed and responses would be fast and accurate.
A cloud hosted, open-sourced database program, MongoDB, has also integrated a chatbot on its platform. This chatbot provides prospective users with answers to their questions and drives qualified leads to make a sales call.
The main goal is to efficiently increase lead generation and create more qualified leads. The bot usually engages users with a series of questions with pricing and sales questions being the first.
The questions and responses shared between the bot and the user will help the bot determine if the user is a hot, warm or cold lead.
If the bot determines that the user is a qualified lead, it invites them to place a call through to a sales rep. A CRM and calendaring integration ensures that the user is able to reserve a spot and also routed to the right salesperson.
The efficiency of this bot has helped MongoDB increase their conversions. The immediate response and automated qualifications increased new leads by 70% and saw new opportunities jump by an amazing 170% in just three months.
The Travel Professor is a Facebook Messenger bot helps people discover new travel destinations and best of all opt-in to receive personal cheap flight alerts. The recommendations and fare alerts are based on 5 questions, resulting in 1,600 unique combinations.
This granular approach allows The Travel Professor to provide scarily accurate travel recommendations as well as highly relevant fare alerts.
The Travel Professor is now the UK’s most popular independent travel bot, adding 1000s of subscribers every month.
The examples we listed above has shown that chatbots can be used in a wide range of industries.
Whether it’s health, hospitality, travel, nonprofit, or technology, no matter what the industry you serve, chatbots can help make a significant impact on your business. Or be the piece that sets you apart from your competitors.
You are bound to get many benefits with the utilization of chatbots; increase in conversions, increase in lead generation, better engagement, improved customer satisfaction, increased response rates, and many more.
Don’t be the last to join the train. Integrate a chatbot on your platform today and reap the amazing benefits.
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