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Acquiring Customers With Messenger Marketing

If you don't have a Messenger bot connected to your Facebook page you are missing out on the most effective advertising strategy available on Facebook and their partner platforms. Messenger bots may be the best-kept secret in marketing today.

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Acquiring Customers With Messenger Marketing
If you don't have a Messenger bot connected to your Facebook page you are missing out on the most effective advertising strategy available on Facebook and their partner platforms. Messenger bots may be the best-kept secret in marketing today.

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Facebook Messenger Advertising

Click-to-Messenger adverts are Facebook, Instagram or Messenger ads that direct people into a Messenger conversation with your business.

Messenger ads start conversations between your target audience and your business. With the help of a chatbot you can direct the flow of these conversations which helps you drive the results that matter. You can also, retarget customers who visited your website. You can send interactive messages directly to their inbox. You could offer a promo, recommend a product or gain insightful feedback.

When a person interacts your chatbot, they become a subscriber which allows you to send personalised follow-up messages – messenger ads allow you to extend your reach beyond the initial ad click.

We worked with Chit Chat to improve our lead generation strategy. What we created was a simple yet very powerful lead generation [bot] machine which is now our best performing marketing channel. Chit Chat didn't just help create the messenger bot but took a lead role in developing the overall acquisition strategy through Facebook advertising.
Keith Miles
Sales Manager at Millennial Mortgages

Messenger Marketing Superpowers

Messenger marketing is the act of marketing to your customers and prospective customers using a messaging platform such as Facebook Messenger. Facebook Messenger chatbots can be used during the user journey to qualify leads, convert users, and improve customer relations along the path to conversion. Below are just a few features and benefits of Messenger marketing.
  • The conversations that take place on messenger chatbots are not anonymous. Facebook send you the identity of people who are messaging your business, including all contact information and even their profile photo. On traditional live chat platforms you have no clear idea who you are chatting to, which can be very frustrating.
  • Similar to push notifications, anyone who messages your page is opted into messaging, so you can send them private messages or create drip campaigns in accordance with the requirements of Data Protection Laws and GDPR.
  • You get their Facebook ID, which typically lasts a lifetime, meaning you can retarget them via Facebook Ads
  • You can personalise your bot`s messaging based on your users` profile as well as their past interactions with your page. Your bot learns about the user and show the right content to the right person at the right time.
  • When a bot sends a message, typical open rates are around 70%-95% compared to email which is around 10–25%.

Messenger bots may be the best-kept secret in digital marketingtoday. That’s because messaging platforms have eclipsed social media platforms in popularity.

What would a 65% reduction in cost per acquisition mean for your business?

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With a chatbot it is now possible to give consumers exactly what they want, where they want it – at scale!

90% of consumers start researching and shopping online but just 15% of sales happen online. 

Giving consumers easy access to your business on messenger platforms  is key to maintaining lifetime value.

Pop Quiz! 🎉

What Kind Of Marketer Are You?

Just for fun we have a created pop quiz which reveals what type of marketer you really are. Built on Facebook Messenger, the quiz has over 1000 unique results. Discover what type of digital marketer you are now - it only takes a minute.

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Are you ready to transform how people communicate with your brand?

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Are you ready to transform how people communicate with your brand?

We design, build and market custom-built messenger bots for smart businesses.

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