Instagram is unique among social networks for its potential for visual communications, but in order to run a massive campaign that takes full advantage of this potential you might need some special tools.
Everybody loves Instagram and it’s not hard to understand why. This network is all about great looking images, glamorous lifestyles, and positive moods. In terms of business, there are numerous niches – from food to tourism – where a picture is worth more than a thousand dollars, let alone thousand words. Companies from those fields stand to gain a lot by adopting advanced Instagram marketing techniques, but this trend is spilling over into industries that were not traditionally regarded as social media friendly.
Still, large Instagram campaigns are much harder to successfully organise and implement than an average person might think. The reason is that as the volume of communication increases, it becomes very tricky to maintain personalised communication with everyone. This is why Instagram automation is such a hot topic lately, and why tools that can ensure better responsiveness are in such high demand.
The ability to instantly reply to all incoming DMs offers brands an amazing opportunity. It’s a channel that offers a personal connection at every step of the customer journey. It can transform hearts, shares and comments into real revenue and frustrated customers into advocates.
Ryan Dearlove – Chit Chat Founder
While we all first think of magnificent images when we talk about Instagram, in reality there is quite a bit of verbal communication on this network too, from comments on posts and stories to direct messages and interactive ads. When a business launches a high-visibility campaign, those communication channels immediately heat up, often overwhelming the social media team and making it impossible to reply to all incoming messages. Considering that users who comment or send direct messages are the most likely buyers, those delays can be a serious detriment to sales, negating most of the gains achieved by additional visibility. Automated messages can fill this gap – in many instances fast reply on a simple question makes a difference between a successful conversion and a lost customer. In addition to responding to user actions, automation can also be used in a proactive manner to advance multi-step campaigns and deliver the right ads to the right people at the right time.