Marketers know that giving away something for free can be powerful marketing technique.
Chatbots are the perfect vessel to host giveaways, prizes, and contests due to their superior engagement rates, advanced logic and easy to use interface.
Getting people to participate in your contest is straight forward with Facebook click to Messenger adverts which will trigger the chatbot when clicked.
Paid adverts will have the greatest reach but you can also promote your competition organically on your social channels, website and emails.
Several mechanisms can be used to enter a contest on your chatbot such as commenting on a post, answering a question, solving a puzzle or completing a short survey.
The type of contest you run will be determined by your goal, common goals include; gathering insights, boosting awareness, growing your subscriber list and generating leads.
Powerful integrations with third-party applications enable your team to fully automate your marketing workflows.
You can send emails, SMS messages, sync with your CRM and other databases.
All your customer interactions are processed and custom attributes stored to help deliver targeted manual or automated follow-up messages.
A chatbot can provide continued re-engagement with existing subscribers to boost repeat business.
Conversational experiences via Messenger bots are simply the next step in the evolution of traditional website forms. Lead messenger bots allow you to nurture the leads in a more natural way.
|Web Form||Messenger Chatbot|
The bot allows us to offer very granular recommendations for each of the 576 possible unique combinations. Rather than using a chatbot to handle customer service like so many brands do, we opted to create a standalone interactive winter campaign which allows users to directly engage with us by choice rather than circumstance. It’s been a pleasure working with Chit Chat.
Chit Chat Agency created a Facebook Messenger chatbot which transformed how we communicated with our customers. The bot helped improve sales, productivity and overall customer satisfaction. We found the team to be highly capable, innovative and far surpassed our expectations. The chatbot continues to evolve and improve everyday.
We worked with Chit Chat to improve our lead generation strategy. What we created was a simple yet very powerful lead generation [bot] machine which is now our best performing marketing channel. Chit Chat didn't just help create the messenger bot but took a lead role in developing the overall acquisition strategy through Facebook advertising.