14 Feb
Product Recommendations Click-To-Messenger Advertising Campaign
Click To Messenger Bot Advert
Businesses can use click to Messenger adverts to start conversations within Messenger the goal to generate product recommendations and sales at scale.
Unique Product Recommendations
You can have multiple product recommendation flows within a single chatbot (seasonal, evergreen, etc.) and use payloads or referring links to redirect them to the most appropriate block.
During the conversation, all the responses can be stored as custom attributes and later used to send personal updates and promotional messages.
Capture & Store Leads
During the conversation, you can collect key information such as email, mobile and key preferences related to your business.
If at any stage the customer would prefer to chat with a real person regarding their product recommendations, it’s quick and easy to handover to a live operator.
CRM & Messaging Integrations
Powerful integrations with third-party applications enable your team to fully automate your marketing workflows.
You can send emails, SMS messages, sync with your CRM and other databases.
Your product recommendations can be sent to their email and/or SMS. The more touch-points you have the greater chance you have of converting a browser into a buyer.
Automated Followups
Messenger vs Web Form
Messenger bots are simply the next step in the evolution of traditional website forms. A product recommendation bot will allow you to nurture prospects in a more natural way.
| Web Form | Messenger Chatbot | |
|---|---|---|
| Instant Customer Profile (CRM) | ||
| Personalised | ||
| Flexible | ||
| Scalable | ||
| Automation | Basic | Complex |
| Conversion Rate | Average | High |
| Setup | Simple | Advanced |
