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Creating a conversational experience within Messenger and other messaging platforms that asks users questions in order to understand their preferences is a great way of providing personalized product recommendations. It allows brands to collect data on their audience at a very granular level.
product recommendations bot

Product Recommendations Click-To-Messenger Advertising Campaign

Click To Messenger Bot Advert

Businesses can use click to Messenger adverts to start conversations within Messenger the goal to generate product recommendations and sales at scale.

Unique Product Recommendations

You can have multiple product recommendation flows within a single chatbot (seasonal, evergreen, etc.) and use payloads or referring links to redirect them to the most appropriate block.

During the conversation, all the responses can be stored as custom attributes and later used to send personal updates and promotional messages.

product recommendations bot
Capture & Store Leads

During the conversation, you can collect key information such as email, mobile and key preferences related to your business.

If at any stage the customer would prefer to chat with a real person regarding their product recommendations, it’s quick and easy to handover to a live operator.

CRM & Messaging Integrations

Powerful integrations with third-party applications enable your team to fully automate your marketing workflows.

You can send emails, SMS messages, sync with your CRM and other databases.

Your product recommendations can be sent to their email and/or SMS. The more touch-points you have the greater chance you have of converting a browser into a buyer.

Automated Followups
All your customer interactions are processed and custom attributes stored to help deliver targeted manual or automated follow-up messages. If a user doesn’t visit your product recommendations onsite within 24 hours you can send a message reminding them to check it out. You can also send promo codes to warm prospects who showed interest but did not convert.
facebook ecommerce advert

Messenger vs Web Form

Messenger bots are simply the next step in the evolution of traditional website forms.  A product recommendation bot will allow you to nurture prospects in a more natural way.

Web Form Messenger Chatbot
Instant Customer Profile (CRM)
Personalised
Flexible
Scalable
Automation Basic Complex
Conversion Rate Average High
Setup Simple Advanced
Book a discovery call to understand how we’ve helped other businesses increase their product sales using our expertise in chat marketing.

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