Generating new leads via Facebook Ads can be very expensive, Messenger marketing can solve this by reducing your cost per lead by up to 87%.
A Messenger bot created alongside a click-to-messenger ad campaign will allow you to generate qualified leads at scale.
Businesses can use click to Messenger adverts to start conversations within Messenger at scale with the goal to generate more leads.
Setting up Messenger ads requires a little more muscle than your standard Facebook ads but is certainly worth the extra effort.
When the user clicks or taps on the messenger ad, they will be taken to a conversation with your Facebook Page in Messenger.
You can attach payloads to messenger ads which offer the capability to redirect custom audiences to specific blocks within your Messenger bot, this will allow you to control the flow of the conversation from the initial ad click.
During the conversation, you can collect key information such as contact information and key preferences related to your business.
Upon successful completion, you can continue the conversation on a different channel (email, SMS, phone, etc.) or handover to a live operator.
Messenger bots can be integrated with third-party applications that enable your team to fully automate your marketing workflows.
You can send emails, SMS messages, sync with your CRM and other databases.
Custom attributes can be stored to help deliver targeted messages.
If a user exits a conversation before providing all the required lead information within a set period of time you can send a follow-up message to help retrieve this key information and re-engage the user.
Messenger bots are simply the next step in the evolution of traditional website forms. Lead Messenger bots allow you to nurture the leads in a more natural way.
|Web Form||Messenger Chatbot|
|Instant Customer Profile (CRM)|