Businesses can use Instagram Direct messaging automation, to enable audiences to easily slide into their DMs. Instagram Direct chat marketing can help drive sales, nurture relationships and create meaningful connections at scale.
The vast majority of incoming Instagram Direct messages are pre-purchase, so brands that use Instagram messaging will have a marketing edge.
In terms of daily usage, more people use social messaging apps than social media, so Facebook is investing heavily in this area. The standalone improvements and the cross-platform integration of Messenger and Instagram will be a great opportunity for brands.
Ryan Dearlove – Chit Chat Founder
Instagram is the world’s shop window, driving product exploration and discovery. A recent survey from Yotpo revealed that 89% of Instagram users have bought something they first saw on the platform. Businesses who use Instagram messaging automation will be able to nurture the customer along the path to conversion, at every stage of the buying cycle including pre-purchase and post-purchase support.