Facebook Click-To-Messenger Advert Benefits
Scalable Conversions
Messenger marketing allows you to create meaningful and personalised connections across Facebook and Instagram messaging platforms at scale
Granular Analysis
Track engagement and retention across your whole audience. Quickly identify bottlenecks that allow you to make conversion driven improvements to your social ad campaigns and conversational experience.
Omnichannel Experience
Data collected during your conversational experience can be used across email, SMS as well as your technology stack (CRM) to deliver a seamless customer experience that engages and converts.
Segment Customers
You can leverage declared data and answers provided during your conversations such as product preferences, interests, and customer intents to create customer profiles and segment customers like never before.
Custom Audiences
Stop relying on anonymous website data and interest-based Facebook targeting options. You can create lookalike audiences from specific groups of people who have interacted with your chatbot.
Frictionless Remarketing
Retarget your audience with personalised, mobile-first messages. Your messages can automated and follow-up message sequences can be triggered based on specific conversational events and behaviours.
Discover Why Smart Businesses Are Investing in Facebook Messenger Marketing
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The Austrian National Tourist Office & Chit Chat oversaw an industry-first, a Facebook Chatbot designed and developed to help users find their dream ski holiday.
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Facebook Messenger For Business
Facebook Messenger advertising gives marketers and businesses access to limitless options to help you target the 1.3 billion people who use Messenger every month. Create unique customer experiences at scale using click-to-messenger ad campaigns and engage directly with your web visitors by adding a chat widget directly to your website.
Education & University Chatbots
Make it easy for students to complete applications, find courses, plan events and answer questions in the messaging channels they use every day.
Real Estate & Realtors
Make it easy for buyers to book houses, provide instant property valuations to sellers and increase realtors' reach.
Sports Clubs
Make it easy for sports fans to digest the latest news, book tickets, engage with club reps and much more.
Restaurants & Hospitality
Make it easy for patrons to book a table, view your latest specials and provide feedback on auto-pilot.
Legal, Insurance & Financial
Nurture & qualify leads and people to get answers to common questions instantly in messaging platforms they already use every day.
Retail & Ecommerce
Turn lookers into buyers with personalised product recommendations, fashion greater loyalty and improve customer care.
Travel Agents & Operators
Sell travel tickets, holiday packages, provide personal travel recommendations and help travellers plan their trips.
Car Dealerships & Automotive
Showcase your inventory, make it easy for customers to book test drives and provide personal recommendations at scale.
Global events aside… 
What’s the main thing stopping your business growth at the moment?
Get More Leads With Facebook Messenger Marketing
Convert your acquisition funnel into a single seamless process with Messenger and qualify leads in real-time. Compared to traditional web forms Messenger bots allow you to nurture your leads in a more natural way.
| Web Form | Chatbot | |
|---|---|---|
| Customer Profiles | ||
| Personalised | ||
| Flexible | ||
| Scalable | ||
| Interactions | Anonymous | Fully Captured |
| Live Chat Handover | ||
| Retargeting | Limited | Automate In Chat |
| Automation | Basic | Complex |
| Conversion Rate | Average | High |
| Setup | Simple | Advanced |
Messenger Audience Segmentation
Audience segmentation is a marketing strategy that identifies and targets subgroups within an existing audience. Groups typically share common traits or needs that you can tailor your content to address. The goal of audience segmentation is to deliver personalized messaging and build stronger connections with prospects.
With Messenger chatbots you are can create very granular customer profiles by assigning attributes to Messenger contacts (those who engage with your bot) during the conversational experience. By using custom variables, you are able to segment your audiences into clearly designed segments that don’t just make remarketing to dynamic audiences easy but also very powerful.
Segment and remarket to subscribers according to a predefined geographic location, demographics, or declared data that reveals customers’ preferences, goals, and personality traits.
Compared to email, Messenger remarketing results in a 240% higher open rate and a 600% higher click-through rate. You can get even better results when Messenger and email work together as part of a mobile-first omnichannel marketing strategy.
Messenger Marketing Playbook
Overcome objections, answer frequently asked questions and provide personal recommendations. Lead messenger bots allow you to nurture the leads in a more natural way.
A product recommendation bot can asks questions to better understand a persons preferences. It allows brands to provide detailed recommendations as well as collect insights at a very granular level.
Give consumers easy access to your business on a messaging channel that gets used every day is key to maintaining high customer satisfaction, brand loyalty and lifetime value.
Survey your audience in their favourite messenger platform and collect actionable insights that will help transform your business for the better.
A reservation chatbot can assist your customers through your booking process. It will save you time and money on manual reservation follow-ups.
Quizzes are a natural fit for Messenger due to it’s easy to use interface. A quiz bot is a great way to quickly grow your subscriber list and collect granular insights on your audience.
Messenger bots can have CTRs ranging from 20% to 60%, that’s 8X more clicks than the average email campaign. Using a chatbot to deliver your content puts control back into your hands.
Grow your contact list and generate more leads for your business by creating an interactive competition experience inside Messenger. Easy participation, instant leads and automated follow-ups.
A FAQ bot can help educate visitors, overcome objections and improve staff productivity. Turn your browsers into buyers with a well-designed answer bot.
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