Using a chatbot to deliver your content puts control back into your hands. These conversational experiences collect detailed metrics that provide your businesses with detailed insights into how your audience is engaging with your content. With users focused on social messaging platforms instead of their social feeds, content delivery chatbots are the perfect solution for delivering what every brand needs and what every user wants.Free Consultation ROI Report
Just like an email newsletter, the success of a bot newsletter is highly dependant on any getting your audience subscribed.
You can grow your bot subscriber list by using Facebook Messenger Ads as well as promoting your new newsletter bot on your own online properties.
Once a person engages with your newsletter chatbot they automatically become a subscriber.
The superior targeting options available on Facebook Messenger make it quicker and easier to scale a relevant subscriber list.
Your audience can easily opt-in to specific content updates.
Messenger is highly optimised to capture user preferences and is easier to digest in a mobile-first world.
You can easily segment and group your audience based on their personal preferences.
You can send your content campaigns to be sent right away, use a smart trigger or schedule it for a specific date. These sequences will help increase your retention and activation rates.
Unlike email marketing, messenger marketing is a two-way communication channel. The inputs sent by the user will determine the response/flow of the Messenger bot which allows for 1000s of possible permutations creating a highly personalised experience which can be consumed at the users own pace.
Messenger bots can have CTRs ranging from 20% to 60%, that’s 8X more clicks than the average email campaign.
We provide granular insights for each content delivery campaign. You will know the open-rate, click-through-rate, absolute number of opens and clicks for each subscriber.
Conversational experiences via Messenger bots are simply the next step in the evolution of email. Content delivery bots allow you to interact with your audience in a more natural way.
The bot allows us to offer very granular recommendations for each of the 576 possible unique combinations. Rather than using a chatbot to handle customer service like so many brands do, we opted to create a standalone interactive winter campaign which allows users to directly engage with us by choice rather than circumstance. It’s been a pleasure working with Chit Chat.
Chit Chat Agency created a Facebook Messenger chatbot which transformed how we communicated with our customers. The bot helped improve sales, productivity and overall customer satisfaction. We found the team to be highly capable, innovative and far surpassed our expectations. The chatbot continues to evolve and improve everyday.
We worked with Chit Chat to improve our lead generation strategy. What we created was a simple yet very powerful lead generation [bot] machine which is now our best performing marketing channel. Chit Chat didn't just help create the messenger bot but took a lead role in developing the overall acquisition strategy through Facebook advertising.